Our Story
Based in Hamilton, Ontario, Ashbury Bloom is a Canadian brand that handcrafts natural, eco-friendly bath, body and home products. Our products are sustainable, chemical-free, and beneficial for both your body and the environment. We believe in enhancing your daily routine through wellness and self-care, and we’re dedicated to supporting your transition to natural products. Our strong belief in the link between wellness and nature leads us to create products that are not only effective but also smell great and look beautiful.
Our journey began after our founder experienced the life-changing loss of a family member to cancer. This deeply personal event sparked a passion for creating natural products that promote healthier, more sustainable consumer choices. Our goal is to develop simple, clean, chemical-free products with ingredients similar to those you would find in your kitchen. We source ingredients from our own herb gardens, local farmers, and trusted suppliers, ensuring the highest quality.
At Ashbury Bloom, we are passionate about the power of plant-based skincare and sustainable bath products that help you embrace a toxin-free lifestyle. Whether you’re looking for natural skincare for sensitive skin or eco-friendly bath and body care products, we’re here to make your transition to a cleaner, healthier lifestyle easier.
Follow our journey and stay connected with us on our Instagram page to learn more about our commitment to wellness, sustainability, and clean living.
Are you a retail store owner? We connect with retail owners to bring our natural line of products to their retail space. Click here to learn more about our Wholesale program.
“There is nothing more rewarding than following your dreams of creating something that will help others achieve their goal of living a healthier lifestyle.” – Vira
Meet our Founder
The story of Ashbury Bloom began with our founder, Vira, who embarked on a personal wellness journey after losing a close family member to cancer. This loss led her to explore safer, non-toxic bath and body products and skincare solutions. Shocked by the harmful ingredients in everyday products, Vira became passionate about creating chemical-free alternatives for her family and others.
What started as handmade soap bars and bath products for loved ones grew into Ashbury Bloom— a brand committed to plant-based skincare and sustainable bath, body and home care products. “Health is wealth, yet so many of us neglect our well-being,” Vira says, reflecting on her mission to offer simple, natural, and effective products that support both the body and the environment.
Today, Ashbury Bloom products are available across Canada and the U.S. Vira’s mission continues to shape Ashbury Bloom from a deeply personal loss to a commitment to wellness and sustainability, creating safe, natural products that promote a toxin-free lifestyle. “Our goal is to remind people that taking care of yourself should always come first,” Vira shares.
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