Bath & Body Works has faced backlash over its “Snowed In” candle, due to its winter-themed design involving a decorated stylized paper snowflake many compared to a Ku Klux Klan hood – as reported by multiple media outlets, including CNN. The company quickly removed the candle and issued an apology, emphasizing their commitment to addressing customer concerns. While some customers faced canceled orders, the candle found its way to eBay, where it was listed for $350 despite platform policies against racist listings.
Reflecting on these circumstances, researching label designs is crucial for brands to ensure that their products resonate positively with consumers. Effective label design communicates a brand’s values and intentions while avoiding unintentional associations that could lead to controversy. Brands must consider cultural sensitivities and historical implications of imagery to foster inclusivity and respect. A well-researched label not only enhances brand reputation but also strengthens customer trust, making it a vital aspect of product development and marketing strategies. Thorough research ultimately helps brands create designs that connect meaningfully with their audience.
Ashbury Bloom’s Season’s Greetings Candle offers a heartwarming alternative for the holiday season with its simple but attractive product label. Hand-poured in Canada with 100% natural soy wax, this candle fills your home with a delightful blend of tart cranberry, zesty orange, warm cinnamon, clove, cherry wood, cedar, and tonka. As you light the Season’s Greetings Candle, your space transforms into a nostalgic haven, evoking cherished memories and timeless holiday cheer.
Ashbury Bloom prioritizes natural, handcrafted, and sustainable bath & body care products and crafting soy wax candles that are free from harmful chemicals and made in small batches. With reusable jars and natural wicks, these candles are a perfect choice for those looking to create a cozy atmosphere while supporting eco-friendly and sustainable products.
This holiday season, let’s celebrate candles that bring warmth and joy to our homes, choosing locally-made brands that embody inclusivity and quality craftsmanship. Ashbury Bloom shines as a beacon of holiday spirit, fostering cherished moments that will be treasured for years to come! Season’s Greetings!
